10 Persuasive Writing Techniques to 10X Your Marketing Copy

Persuasion is a powerful word for anyone in the marketing space.

The ultimate goal of your marketing, after all, is to persuade people to buy from you.

But how do you persuade people when everyone seems to sell them something? What tools do you have at your disposal to make your writing more persuasive?

Today, I want to answer all these questions for you by first showing you the persuasion strategy a Nobel-winning laureate developed that will transform the way you write your copy.

Then, I want to share my favorite ten persuasive techniques that will 10x your copy fast.

Let’s get started.

What Is Persuasive Writing?

Persuasive writing is a method that leverages human biases to make a message more attractive in the eye of the recipient.

How to Be Persuasive: A Psychological Explanation

If I asked you whether you are a rational or an irrational person, what would you say? Most likely, you’d pick the former.

Sure, you can get emotional every so often, but most likely, you are in charge of your emotions, thoughts, and actions.

Other people are dumb and irrational, but you’re not. You’re different.

In reality, all humans fall for the same irrational behaviors and thinking patterns. We consistently make cognitive mistakes that go against our self-interest, despite our deepest efforts not to make them.

Consider smoking: every smoker knows he should stop doing it, but they can’t stop. Most smokers want to quit, but their addictions are simply too strong. It’s not that they can’t stop; it’s that they won’t.

We can say the same of highly indebted people; these are people who have maxed out their cards, yet they keep buying shit they don’t need.

Before the 1970s, economists used to think people were rational. Every decision people took was in favor of maximizing their utility—whether that was comfort, health, money, or anything else. Leave people be people, and they’ll do fine. If only it were so easy.