How Much Does Content Marketing Cost?

No matter how effective and popular it may be, content marketing costs money.

Whether you have to hire content writers, invest in paid media ads, or use expensive marketing tools, to make your content marketing strategy, you need to make a serious financial investment.

In this article, you will learn how much content marketing costs, and how you can expect to invest in it.

Let’s get started.

The Costs Depend on the Strategy

Before discussing specific content marketing costs, we need to take a quick look at the parts that constitute a content marketing strategy. These parts will define the ultimate costs you need to incur to implement your strategy.

Content Planning and Governance

The first part of any content marketing strategy relates to the strategic and administrative part of a content marketing strategy.

By planning, I mean all the tasks required to develop a content strategy, which includes:

• Researching your buyer personas

• Developing a keyword plan

• Auditing your existing content

• Defining your ultimate goals and the KPIs associated with them

By governance, I’m referring to the organization of your content development process, which, in turn, defines the steps your company takes to create, publish, and promote a content piece.

Content Creation

When it comes to creating the content defined in your strategy, the people involved, and their skill will determine your costs. If your content strategy focuses entirely on writing articles, then your writers will be your main expense. What’s more, the experience, topic, and industry will also impact the content creator’s costs.